National Dieting Month Commercials

Julie Dillon

Welcome to National Dieting Month. Following Thanksgiving, Hanukkah, and Christmas it only seems natural: lots of fun food exposure leaving us vulnerable to dieting messages. Those diet companies sure are sneaky. And successful. In making money not promoting health.

The commercials try to stretch body image boundaries while covering it with comedy or fake feel good messages. The underlying message is often one of distrusting our bodies, weight loss brings everything good, and shame on our fat selves.

Case in point, this Crystal Light commercial:

My interpretation of the underlying message: we women need to constantly deprive ourselves to be sure we are good enough for a man to find us attractive. Because without this deprivation, there is no other way to be attractive. Nice. 

What message did you get? Would love to hear them in comments.

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